Social Selling – A MUST For Every Small Business using social media

As small business owners, we are always looking for new opportunities to expand and to reach our target clients. The question we keep pursuing, “How do we reach our target clients?” Here is where social selling comes into action.

Social selling is all about engagement

The internet has delivered an infinite variety of resources to gain access to our target clients. Social media is our main resource providing a platform for social selling engagement to market your business products and/or services. Salespeople use social media to learn more about potential clients interactive behaviours, interest, and lifestyles choices. By sharing industry tips to educate, start discussions on focused topics and answer questions social media has become mainstream for online connection. The most popular social media networks are Facebook, LinkedIn, Twitter, Instagram and Pinterest.

Know, Like and Trust Factor

The whole premise of social selling is to build relationships and establish trust with your target clients. I refer to this as “The Know, Like and Trust factor of doing business”. This is a method of attracting ideal clients by developing a strategy of active engagement. Here is a starting point to align your sales and marketing strategies for your small business to build a foundation to attract potential clients.

How does social selling engagement target clients?

  • Educate by giving tips and ideas your target clients can use immediately
  • Establish credibility as an expert in your field
  • Showcase your expertise by blogging, videos, podcasts and webinars
  • Engage with your target clients on social media platforms by commenting on their posts and joining groups of similar interests.
  • Engage with your target clients by staying on top of growing trends and current events
  • Share your expertise and provide a summary what the new trends are and why your target clients should pay attention

Interpersonal Ties affect social networks

Interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strong, weak or absent.


Interpersonal ties takes on an integral role in the development of social selling and provides the link connection between people. It is an important conduit to spread the word and build a strong fan base for your business. Interpersonal ties opens up opportunities to develop good, strong strategies to expand your social selling position.  This is accomplished by sharing interest with your target clients and engaging with them regularly and consistently.

Social selling is a must for every small business. View it as social building your own online tribe. Gone are the days the client will come to you on their own. Social selling allows you to connect with your ideal client and draw them to your website. The internet has opened up a floodgate of information available at our fingertips. Use the internet to your advantage by developing social selling strategies to start the conversation and engage with your target clients.

Published by: Mike Cooper - Founder of Black Mountain Media

“Storytellers rule the world”  – Plato

There’s nothing more powerful than the narrative. Not a single thing on earth was accomplished that didn’t first start as a narrative.

Sales and marketing are simply creating and mastering the narrative that connects your business with your ideal clients and compels them to buy.

If your marketing isn’t attracting and convincing your ideal clients to buy from you, there’s a 99% chance your narrative is off. Contact us for a FREE narrative audit TODAY!

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