It’s always important to give your visitors a clear call to action. Whether you are trying to get them to purchase your product or contact you for a quote, the call-to-action module will get the clicks you need. The CTA module is a simple combination of a title, body text and a button. When combined with a vibrant background color, a CTA can easily catch your visitor’s eye.

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How To Add A Call To Action Module To Your Page

Before you can add a call to action module to your page, you will first need to jump into the Divi Builder. Once the Divi Theme has been installed on your website, you will notice a Use Divi Builder button above the post editor every time you are building a new page. Clicking this button will enable the Divi Builder, giving you access to all of the Divi Builder’s modules. Next, click the Use Visual Builder button to launch the builder in Visual Mode. You can also click the Use Visual Builder button when browsing your website on the front end if you are logged in to your WordPress Dashboard.

Once you have entered the Visual Builder, you can click the gray plus button to add a new module to your page. New modules can only be added inside of Rows. If you are starting a new page, don’t forget to add a row to your page first. We have some great tutorials about how to use Divi’s row and section elements.

Locate the call to action module within the list of modules and click it to add it to your page. The module list is searchable, which means you can also type the word “call to action” and then click enter to automatically find and add the call to action module! Once the module has been added, you will be greeted with the module’s list of options. These options are separated into three main groups: Content, Design and Advanced.

Use Case Example: Adding a Clear Call to Action to A Landing Page

For this example, I’m going to add a clear call to action (CTA) to a product landing page. Notice that the CTA has a big headline telling visitor in clear terms exactly what they should do (“Try Our Product”). And the big pink button stands out and also clearly states what will happen when they click the button (“start now”). The dark text and pink button over a white background makes the text more readable and the button pop which can increase conversions.

Let’s get started.

Use the visual builder to add a Regular Section with a fullwidth (1 column) row. Then add a Call to Action Module to the row.

Update the Call To Action Settings as follows:

Content Options

Title: Try Our Product Today For FREE
Button Text: START NOW
Content: [add addition content for your CTA]
Button URL: [enter URL for your CTA destination]

Design Options

Text Color: Dark
Text Orientation: Center
Header Font: Playfair Display
Header Font Size: Desktop 62px, Tablet 32px, Smartphone 32px
Body Font: Source Sans
Body Font Size: 24
Body Text Color: #888888
Body Line Height: 1.3em
Use Custom Styles for Button: YES
Button Text Size: 16
Button Text Color: #ffffff
Button Background Color: #d94b6a
Button Border Color: #d94b6a
Button Border Radius: 100
Button Letter Spacing: 3
Button Font: Source Sans, Bold
Button Hover Background Color: #d8294f
Button Hover Border Color: #d8294f
Button Hover Letter Spacing: 3

That’s it!

Call To Action Content Options

Within the content tab you will find all of the module’s content elements, such as text, images and icons. Anything that controls what appears in your module will always be found within this tab.

Title

Insert the title of your Call to Action module here.

Button Text

Specify the button text here, or leave it blank if you do not wish to have a button.

Content

This field is where you can enter the Call To Action content.

Button URL

Inserting a valid web URL in this field to specify the destination of your CTA.

URL Opens

Here you can choose whether or not your link opens in a new window

Use Background Color

If enabled, a background color will be applied to the module. If a background color has been enabled, additional padding is added inside the module to separate the text content from the visible edge of the module. If a background color is not enabled, the background of the module becomes transparent and the additional padding is removed.

Background Color

Define a custom background color for your module, or leave blank to use the default color. This option will only appear when Use Background Color has been enabled.

Background Image

If defined, this image will be used as the background for this module. To remove a background image, simply delete the URL from the settings field. Background images will appear above background colors, which means your background color will not be visible when a background image is applied.

Admin Label

This will change the label of the module in the builder for easy identification. When using WireFrame view in the Visual Builder, these labels will appear within the module block in the Divi Builder interface.

Call To Action Design Options

Within the design tab you will find all of the module’s styling options, such as fonts, colors, sizing and spacing. This is the tab you will use to change how your module looks. Every Divi module has a long list of design settings that you can use to change just about anything.

Text Color

If your CTA Background Color is dark, the Text Color should be set to ‘Light’. Visa versa, if the CTA Background Color is light, the Text Color should be set to ‘Dark’.

Text Orientation

This dropdown menu allows you to specify the orientation of your text to be Left Justified, Centered, or Right Justified.

Header Font

You can change the font of your header text by selecting your desired font from the dropdown menu. Divi comes with dozens of great fonts powered by Google Fonts. By default, Divi uses the Open Sans font for all text on your page. You can also customize the style of your text using the bold, italic, all-caps and underline options.

Header Font Size

Here you can adjust the size of your header text. You can drag the range slider to increase or decrease the size of your text, or you can input your desired text size value directly into the input field to the right of the slider. The input fields supports different units of measurement, which means you can input “px” or “em” following your size value to change its unit type.

Header Text Color

By default, all text colors in Divi will appear as white or dark gray. If you would like to change the color of your header text, choose your desired color from the color picker using this option.

Header Letter Spacing

Letter spacing affects the space between each letter. If you would like to increase the space between each letter in your header text, use the range slider to adjust the space or input your desired spacing size into the input field to the right of the slider. The input fields supports different units of measurement, which means you can input “px” or “em” following your size value to change its unit type.

Header Line Height

Line height affects the space between each line of your header text If you would like to increase the space between each line, use the range slider to adjust the space or input your desired spacing size into the input field to the right of the slider. The input fields supports different units of measurement, which means you can input “px” or “em” following your size value to change its unit type.

Body Font

You can change the font of your body text by selecting your desired font from the dropdown menu. Divi comes with dozens of great fonts powered by Google Fonts. By default, Divi uses the Open Sans font for all text on your page. You can also customize the style of your text using the bold, italic, all-caps and underline options.

Body Font Size

Here you can adjust the size of your body text. You can drag the range slider to increase or decrease the size of your text, or you can input your desired text size value directly into the input field to the right of the slider. The input fields supports different units of measurement, which means you can input “px” or “em” following your size value to change its unit type.

Body Text Color

By default, all text colors in Divi will appear as white or dark gray. If you would like to change the color of your body text, choose your desired color from the color picker using this option.

Body Letter Spacing

Letter spacing affects the space between each letter. If you would like to increase the space between each letter in your body text, use the range slider to adjust the space or input your desired spacing size into the input field to the right of the slider. The input fields supports different units of measurement, which means you can input “px” or “em” following your size value to change its unit type.

Body Line Height

Line height affects the space between each line of your body text If you would like to increase the space between each line, use the range slider to adjust the space or input your desired spacing size into the input field to the right of the slider. The input fields supports different units of measurement, which means you can input “px” or “em” following your size value to change its unit type.

Use Border

Enabling this option will place a border around your module. This border can be customized using the following conditional settings.

Border Color

This option affects the color of your border. Select a custom color from the color picker to apply it to your border.

Border Width

By default, borders have a width of 1 pixel. You can increase this value by dragging the range slider or by inputting a custom value into the input field to the right of the slider. Custom units of measurements of supported, which means you can change the default unit from “px” to something else, such as em, vh, vw etc.

Border Style

Borders support eight different styles, including: solid, dotted, dashed, double, groove, ridge, inset and outset. Select your desired style from the dropdown menu to apply it to your border.

Max Width

By default, the module will extend 100% the width of the parent column. If you would like to restrict this max width, a max width value can be input here. If you input 50%, for example, the module will be restricted to 50% of the width of the column that contains it.

Custom Margin

Margin is the space added outside of your module, between the module and the next element above, below or to the left and right of it. You can add custom margin values to any of the module’s four sides. To remove custom margin, delete the added value from the input field. By default these values are measured in pixels, but you can input custom units of measurement into the input fields.

Custom Padding

Padding is the space added inside of your module, between the edge of the module and its internal elements. You can add custom padding values to any of the module’s four sides. To remove custom margin, delete the added value from the input field. By default these values are measured in pixels, but you can input custom units of measurement into the input fields.

Use Custom Styles for Button

Enabling this option will reveal various button customization settings that you can use to change the appearance of your module’s button.

Button Text Size

This setting can be used to increase or decrease the size of the text within the button. The button will scale as the text size is increased and decreased.

Button Text Color

By default, buttons assume your theme accent color as defined in the Theme Customizer. This option allows you to assign a custom text color to the button in this module. Select your custom color using the color picker to change the button’s color.

Button Background Color

By default, buttons have a transparent background color. This can be changed by selected your desired background color from the color picker.

Button Border Width

All Divi buttons have a 2px border by default. This border can be increased or decreased in size using this setting. Borders can be removed by inputting a value of 0.

Button Border Color

By default, button borders assume your theme accent color as defined in the Theme Customizer. This option allows you to assign a custom border color to the button in this module. Select your custom color using the color picker to change the button’s border color.

Button Border Radius

Border radius affects how rounded the corners of your buttons are. By default, buttons in Divi has a small border radius that rounds the corners by 3 pixels. You can decrease this to 0 to create a square button or increase it significantly to create buttons with circular edges.

Button Letter Spacing

Letter spacing affects the space between each letter. If you would like to increase the space between each letter in your button text, use the range slider to adjust the space or input your desired spacing size into the input field to the right of the slider. The input fields supports different units of measurement, which means you can input “px” or “em” following your size value to change its unit type.

Button Font

You can change the font of your button text by selecting your desired font from the dropdown menu. Divi comes with dozens of great fonts powered by Google Fonts. By default, Divi uses the Open Sans font for all text on your page. You can also customize the style of your text using the bold, italic, all-caps and underline options.

Add Button Icon

Disabled this setting will remove icons from your button. By default, all Divi buttons display an arrow icon on hover.

Button Icon

If icons are enabled, you can use this setting to pick which icon to use in your button. Divi has various icons to choose from.

Button Icon Color

Adjusting this setting will change the color of the icon that appears in your button. By default, the icon color is the same as your buttons’ text color, but this setting allows you to adjust the color independently.

Button Icon Placement

You can choose to have your button icon display on the left or the right side of your button.

Only Show Icon On Hover for Button

By default, button icons are only displayed on hover. If you would like the icon to always appear, disable this setting.

Button Hover Text Color

When the button is hovered over by a visitor’s mouse, this color will be used. The color will transition from the base color defined in the previous settings.

Button Hover Background Color

When the button is hovered over by a visitor’s mouse, this color will be used. The color will transition from the base color defined in the previous settings.

Button Hover Border Color

When the button is hovered over by a visitor’s mouse, this color will be used. The color will transition from the base color defined in the previous settings.

Button Hover Border Radius

When the button is hovered over by a visitor’s mouse, this value will be used. The value will transition from the base value defined in the previous settings.

Button Hover Letter Spacing

When the button is hovered over by a visitor’s mouse, this value will be used. The value will transition from the base value defined in the previous settings.

Call To Action Advanced Options

Within the advanced tab, you will find options that more experienced web designers might find useful, such as custom CSS and HTML attributes. Here you can apply custom CSS to any of the module’s many elements. You can also apply custom CSS classes and IDs to the module, which can be used to customize the module within your child theme’s style.css file.

CSS ID

Enter an optional CSS ID to be used for this module. An ID can be used to create custom CSS styling, or to create links to particular sections of your page.

CSS Class

Enter optional CSS classes to be used for this module. A CSS class can be used to create custom CSS styling. You can add multiple classes, separated with a space. These classes can be used in your Divi Child Theme or within the Custom CSS that you add to your page or your website using the Divi Theme Options or Divi Builder Page Settings.

Custom CSS

Custom CSS can also be applied to the module and any of the module’s internal elements. Within the Custom CSS section, you will find a text field where you can add custom CSS directly to each element. CSS input into these settings are already wrapped within style tags, so you need only enter CSS rules separated by semicolons.

Visibility

This option lets you control which devices your module appears on. You can choose to disable your module on tablets, smart phones or desktop computers individually. This is useful if you want to use different modules on different devices, or if you want to simplify the mobile design by eliminating certain elements from the page.