This hypnotist taught me the #1 secret to sell-out shows and hypnotizing people in a crowd.
He uses these “marketing tricks” every show.
They’re needed to put people into a deep mental sleep. It allows him to get them to do things completely out of their character on stage in front of their peers.
On one hand, I was like “WOW, this is so powerful!“.
On the other hand, I was like “Dude, that’s marketing 101, it’s simple marketing tricks”.
- It’s so simple that even you can use the same marking ticks to get more of your ideal clients eating out of your hands.
- It’s so simple, you’ll question why you’ve been overthinking your marketing.
- It’s so simple, it might change your entire perspective on everything!
Before I get into those marketing tricks, I want you to put something into perspective.
As a business owner, you have a simple goal. Get people to buy the product or service that you provide. Of course, your product or service is of value and your clients need them, so it’s an easy sell, right?
A hypnotist who tours colleges to put on shows has to convince people to get on a stage in front of hundreds of peers and be vulnerable. He’s got to convince them that they’ll be ok as he pushes them far beyond their comfort zones.
I could be wrong, but in my opinion, he’s got a much harder sale than you. And yet he does it over and over and makes great money at it.
Here are the marketing tricks a hypnotist uses to sell out shows and put people under his “spell”
He never promotes himself
Say what? He never promotes himself?
Yup, he is never out there himself telling people about how great his show is. He gets others to promote him like you would use reviews or referrals to gain business.
He has a “marketing team” that goes to colleges about a month ahead of his show. They then scout the crowds of students and find the “promoters”. These are the students that are popular and tend to draw other students around them. His marketers then approach them and give them incentives to promote the hypnotist. He never promotes himself, he gets people he doesn’t even know to do it for him.
This system is fully scalable and is used by both small businesses as well as large corporations.
Can you imagine having a new product and being able to have well-known “talking heads” on TV every day telling people they need your product? Billions of dollars are made using these simple marketing tricks every day in the marketplace.
He gets the new-found promoters to sell the experience
People have to know that the show will be everything they want. It’s something you should not miss out on. They share the narrative of the experience.
He’s also gotta let volunteers know that while they will be in a very vulnerable situation, they’ll be safe. Another part of the narrative
He does this by using videos that show clips of what the show looks like. His new-found promoters are given marketing material that leads people to watch the videos. These videos then get shared online through the student’s social media as they hype up the event. The hypnotist doesn’t keep making new material every show, the same videos that worked 3 years ago work just as well today. He also doesn’t spend a dime on PPC or boosting posts on Facebook. Instead, he created the material needed to go viral throughout the campus of his targeted market.
Again, these are such simple marketing tricks. You provide the process to promoters so they can make easy money by telling people about you.
Your referral model might be cash payouts or credit toward service. Large corporations use a slightly different model. Promoters invest a stake in the company while the price is low. Then they use their influence to promote the company and make it a success, increasing the value of the shares. With the right promoters sharing the narrative, a corporation can go from broke to billions in days!
He lets his reputation do the selling
In only 30 days, he’s now created a reputation for himself spread by people in trusted circles. The basic message is simple. “Trust the hypnotist“.
Trust that attending is going to be worth it.
Trust that the show will be effective in entertaining you
Trust that you’re going to be safe if you step up to the plate and volunteer
In other words, it’s the right thing to do, it’s effective, and it’s safe.
In conclusion: Marketing tricks formula
Know. Like. Trust.
In 30 days this hypnotist has to go from being a nobody to being known, liked, and trusted.
Not only is it the success of selling out shows, but he said it’s essential to hypnotizing people. If his marketers don’t get the marketing tricks correct, his success rate in hypnotizing the volunteers goes down. So not only is it essential to selling the show, it’s essential to it being a great show.
These very marketing tricks are what get’s people to lower their guard to be open to volunteering. It allows them to feel safe, opening their brain to the power of suggestion. It allows them to be so relaxed with him, he can get them to do anything out of character…and they won’t even remember it.
Again, I’m blown away. I already knew these marketing tricks, its just amazing to see the power of it. This one man has the power to control people’s actions. And he uses the same techniques we all use in marketing our businesses.
Look, in no way am I suggesting you hypnotize your clients so you can take advantage of them. Nor am I accusing any corporations, governments, or people in high places of doing any such thing. I’m not here to sell you on conspiracy theories.
I’m here to teach you proven psychological science that’s used every day in marketing. It just so happens to be a powerful tool people with ill intentions use. These people are called snake oil salesmen.
The difference is integrity and morals, and desire for your clients to have success. I know you would never use psychological science like this to take advantage of people.
And just for laughs, here is a TEDx show where a hypnotist shows how vulnerable the human brain is.