This document outlines Black Mountain Media’s SEO strategy to improve search engine rankings and dramatically increase the amount of targeted traffic to the client’s website.

If you are reading this, I want to thank you so much for this opportunity to work with you and your business. We are looking forward to improving your site’s authority with the search engines and boosting your revenue by driving highly qualified customers to your website.

Once you pay for your first invoice and each one after for our SEO services you agree to this term of service page. This page may change without notice, however, we will do our best to inform you if and when changes happen.

All of our SEO services start with a 6-month term, the go month to month with a 30 cancellation notice

Table Of Contents

SEO Project Plan

• MONTH 1: Onboarding, Site Review, Strategy Development
• MONTH 2: Onsite Optimization
• MONTH 3: Off-Site Optimization
• ONGOING: Monthly SEO Maintenance and Updates

SEO Project Plan

MONTH 1: Onboarding, Site Review, Strategy Development

Before we begin, we would like to discuss your goals (financial and new customers per month), demographics of your customers, competitors, etc. We will also need site access and login information (or permission to set up) Google Analytics, Webmaster Tools, etc.

Month 1 Task List:

• Baseline SEO Audit and Report  – Thoroughly audit and document existing rankings, link profile, internet presence, and social media. This baseline report will be used in our onboarding process and will be updated and sent to you on a monthly basis. Your reports will include:
  • • • Keyword Rankings
      • Website analytics
      • Site Authority
      • Social Media Presence
  • Website Audit – Conduct a thorough review of your website to determine your current site’s strengths and weaknesses and identify potential challenges to increase SEO results and sales.

• Client Onboarding Form: Information we need from you
  • Learn about your company, competitors, customers, and target demographic.
  • Review the Baseline SEO Report and Website Audit
  • Discuss historical and present website SEO efforts.
  • Identify key metrics of success (traffic, conversions, etc.)
  • Set goals (traffic, primary conversions, secondary conversions)
  • Review proposal and note any updates.
• Information Exchange – Client to provide website access (i.e. FTP, WordPress login) and access to any existing web tool accounts (i.e. Google Analytics, Webmaster Tools)
• Keyword Research, Analysis, and Selection – Research keywords and related phrases to identify primary and secondary keywords.
• Develop Onsite SEO Strategy – Review Website Audit and create a comprehensive strategy to improve the site’s overall onsite SEO.
• Develop Landing Page Optimization Strategy – Analyze existing keyword target pages and create an optimization strategy that focuses on these pages.
• Develop Content Strategy – Create a 6-month content strategy including release frequency, topics, resources, and writers.
• Develop Website Authority & Link Building Strategy  – Evaluate current backlink profile and authority metrics to develop off-site SEO strategy including:
  • • Citation Cleanup (Directories, Company Listings, Etc.)
    • Backlink Analysis and Cleanup
• Develop Social Media Strategy (If Applicable) – Create a social media strategy to drive customer engagement and improve search engine authority.

Agency Deliverables:

• Baseline SEO and Key Website Metrics Report

Client Deliverables:

• Access to Website and Web tools
• Review and Sign Agreement
• Monthly Payment

MONTH 2: Onsite Optimization

Once we have planned your overall SEO strategy, the next step is to optimize your website. During this stage, we will make sure your website and all landing pages are properly optimized for search engines.

In addition, we will ensure there is a relevant and properly optimized landing page on your website for each targeted keyword phrase outlined in the strategy brief.

Month 2 Task List:

• Monthly SEO Audit and Key Website Metrics Report
• Implement Overall Onsite SEO Strategy – Implement overall onsite SEO strategy
• Implement Landing Page Optimization Strategy  – Create and/or optimize landing pages to focus on target keyword phrases.
• Prepare to Implement Content Strategy -Onboard writers and submit topics for professionally written, keyword targeted blog/site content.
• Implement Website Authority & Link Building Strategy – Create foundation links using techniques outlined in the Website Authority & Link Building Strategy, and make any necessary onsite changes to support offsite optimization and link building
• Review Social Media Strategy (If applicable) – Review Social Media Strategy and make any necessary onsite changes to support these efforts such as default page titles, descriptions, and graphics.

Agency Deliverables:

• Updated Monthly SEO and Key Website Metrics Report
• Additional Recommendations

Client Deliverables:

• Review Recommendations
• Monthly Payment

MONTH 3: Off-Site Optimization

Once your site is optimized, it is time to re-review your internet presence and start getting the updated page information out to the search engines.

Month 3 Task List:

• Monthly SEO Audit and Key Metrics Report  – Audit existing metrics and report monthly
• Review Onsite SEO – Review onsite SEO and make necessary adjustments.
• Review Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.
• Implement Content Strategy – Begin adding fresh content, according to the schedule defined in the Content Strategy.
• Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.
• Implement Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.
• Update SEO Strategy Brief – Update SEO Strategy Brief, and send to the client.

Agency Deliverables:

• Updated Monthly SEO and Key Website Metrics Report
• Updated SEO Strategy Brief
• Additional Recommendations

Client Deliverables:

• Review Checklist and Recommendations
• Monthly Payment

ONGOING: Monthly SEO Maintenance and Updates

The first three months laid a solid foundation on which to build your website’s authority with the search engines.

To keep the momentum going, it is essential to continue posting and promoting fresh content on a regular basis and monitor and fine-tune your SEO strategy each month.

Ongoing Monthly Task List:

• Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare a monthly report.

• Monitor and Fine-Tune Onsite SEO – Review onsite SEO and make necessary adjustments.

• Continue Executing Landing Page Optimization Strategy –  Review landing page optimization and make necessary adjustments.

• Continue Executing Content Strategy – Add fresh content, according to the schedule defined in the Content Strategy.

• Continue Executing Website Authority & Link Building Strategy –  Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.

• Continue Executing Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.

• Update SEO Strategy Brief – Update SEO Strategy Brief, and send to the client.

Agency Deliverables:

• Updated the monthly SEO and Key Website Metrics Report
• Updated SEO Strategy Brief
• Additional Recommendations

Client Deliverables:

• Review Checklist and Recommendations
• Monthly Payment

Agreement

This Agreement is made between you the client (hereinafter “Client”) and Black Mountain Media (hereinafter “SEO Agency”).

Client agrees to retain SEO Agency for the services, timeline, and payment schedule, as defined in this document, and is hereby made a part of this Terms of Agreement.

Pricing & Payment

The total price is $2094 (“Price”) to be paid in six (6) installments beginning at execution of this agreement and every 30 days until the first day of the final month of this 6-month term.

Client agrees to pay our standard rate of $95/hr for additional work, outside of the original scope of this document, as well as any 3rd party software or services that are recommended by SEO Company and reviewed and approved by Client.

Search Engine Policies

Client acknowledges that SEO Agency has no control over changes to search engine policies or algorithms. At any time, Client’s website may lose rankings or be excluded from search results at the sole discretion of the search engine.

Place of Law

This agreement shall be governed by and construed in accordance with the laws of British Columbia.

Contract Renewal

Client agrees that this contract will be in effect for the agreed upon duration, and from month- to-month immediately following the completion of this agreement.

By paying for your first invoice and every one thereafter you agree to the terms and conditions of this page.