SEO Proposal & Agreement

Effective on Jan 01, 2016

IMPORTANT! READ CAREFULLY:

This page outlines Black Mountain Media’s SEO strategy to improve search engine rankings and dramatically increase the amount of targeted traffic to our client’s website and online presence.

Dear Reader,

If you’re reading this as a consideration to working with us, thank you so much for this opportunity to work with you and your business. We’re looking forward to improving your site’s authority with the search engines and boosting your revenue by driving relevant traffic to your website and other online properties.

Please review the SEO Proposal below and let us know if you have any questions.

Table Of Contents

SEO Project Plan

• MONTH 1: Onboarding, Site Review, Strategy Development
• MONTH 2: Onsite Optimization
• MONTH 3: Off-Site Optimization
• ONGOING: Monthly SEO Maintenance and Updates
  Agreement/Pricing/Contract

SEO Project Plan

MONTH 1: Onboarding, Site Review, Strategy Development

Before we begin, we would like to have a quick meeting to discuss your goals, demographics, competitors, etc. We will also need site access and login information (or permission to set up) for Google Analytics, Webmaster Tools, etc.

Month 1 Task List:

• Baseline SEO Audit and Report – Thoroughly audit and document existing rankings, link profile, internet presence, and social media. This baseline report will be used in our onboarding meeting and will be updated and sent to you on a regular basis. The report will include:
  • Keyword Rankings
  • Popular Pages
  • Backlink Profile
  • Site Authority
  • Social Media Presence
• Website Audit – Conduct a thorough review of your website to determine your current site’s strengths and weaknesses and identify potential challenges.
• Client Onboarding Meeting/Call – During our kick-off meeting/call, we will:
  • Learn about your company, competitors, customers, and target demographic.
  • Review the Baseline SEO Report and Website Audit
  • Discuss the historical and present website SEO efforts.
  • Identify key metrics of success (traffic, conversions, etc.)
  • Set goals (traffic, primary conversions, secondary conversions)
  • Review the proposal and note any updates.
• Information Exchange – Client to provide website access (i.e. FTP, WordPress login) and access to any existing web tool accounts (i.e. Google Analytics, Webmaster Tools)
• Keyword Research, Analysis, and Selection – Research keywords and related phrases to identify primary and secondary keywords.
• Develop Onsite SEO Strategy – Review Website Audit and create a comprehensive strategy to improve the site’s overall onsite SEO.
• Develop Landing Page Optimization Strategy – Analyze existing keyword target pages and create an optimization strategy that focuses on these pages.
• Develop Content Strategy – Create content strategy including release frequency, topics, and resources.
• Develop Website Authority & Link Building Strategy – Evaluate current backlink profile and authority metrics to develop off-site SEO strategy including:
  • Citation Cleanup (Directories, Company Listings, Etc.)
  • Backlink Analysis and Cleanup
  • Link Building Strategy and Budget
• Develop Social Media Strategy (If Applicable) – Create a social media strategy to drive customer engagement and improve search engine authority.
• Create SEO Strategy Brief – Summarize all strategies into a single SEO Strategy Brief that will be updated and sent to you on a monthly basis.
  • Target Keywords and Landing Pages
  • Onsite SEO Strategy
  • Landing Page Optimization Strategy
  • Content Strategy/Schedule
  • Website Authority & Link Building Strategy

Agency Deliverables:

• Baseline SEO and Key Metrics Report

SEO Strategy Brief

Client Deliverables:

• Access to Website and Web tools
• Review and Sign Agreement
• Monthly Payment

MONTH 2: Onsite Optimization

Once we have planned your overall SEO strategy, the next step is to optimize your website. During this stage, we will make sure your website and all landing pages are properly optimized for search engines.

In addition, we will ensure there is a relevant and properly optimized landing page on your website for each targeted keyword phrase outlined in the strategy brief.

Month 2 Task List:

• Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare reporting.
• Implement Overall Onsite SEO Strategy – Implement overall onsite SEO strategy as outlined in the SEO Strategy Brief.
• Implement Landing Page Optimization Strategy – Create and/or optimize landing pages to focus on target keyword phrases.
• Prepare to Implement Content Strategy – Submit topics for professionally written, keyword targeted blog/site content.
• Implement Website Authority & Link Building Strategy (if applicable)- Create foundation links using techniques outlined in the Website Authority & Link Building Strategy, and make any necessary onsite changes to support offsite optimization and link building
• Review Social Media Strategy (If applicable) – Review Social Media Strategy and make any necessary onsite changes to support these efforts such as default page titles, descriptions, and graphics.
• Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

Agency Deliverables:

• Updated Monthly SEO and Key Metrics Report
• Checklist of Completed items
• Updated SEO Strategy Brief
• Additional Recommendations

Client Deliverables:

• Review Checklist and Recommendations
• Monthly Payment

MONTH 3: Off-Site Optimization

Once your site is optimized, it is time to re-review your internet presence and start getting the updated page information out to the search engines.

Month 3 Task List:

Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare reporting.

• Review Onsite SEO – Review onsite SEO and make necessary adjustments.
• Review Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.
• Implement Content Strategy – Begin adding fresh content, according to the schedule defined in the

Content Strategy:

• Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.
• Implement Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.
• Update SEO Strategy Brief – Create checklist of completed items, update SEO Strategy Brief, and send to client.

Agency Deliverables:

• Updated Monthly SEO and Key Metrics Report
• Checklist of Completed items
• Updated SEO Strategy Brief
• Additional Recommendations

Client Deliverables:

• Review Checklist and Recommendations
• Monthly Payment

ONGOING: Monthly SEO Maintenance and Updates

The first three months laid a solid foundation on which to build your website’s authority with the search
engines.

To keep the momentum going, it is essential to continue posting and promoting fresh content on a regular
basis and monitor and fine-tune your SEO strategy each month.

Ongoing Monthly Task List:

• Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.
• Monitor and Fine-Tune Onsite SEO – Review onsite SEO and make necessary adjustments.
• Continue Executing Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.
• Continue Executing Content Strategy – Add fresh content, according to the schedule defined in the Content Strategy.
• Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.
• Continue Executing Social Media Strategy (If applicable) – Implement the Social Media Strategy as outlined in the SEO Strategy Brief.
• Update SEO Strategy Brief – Create a checklist of completed items, update SEO Strategy Brief, and send it to the client.

Agency Deliverables:

• Updated Monthly SEO and Key Metrics Report
• Checklist of Completed items
• Updated SEO Strategy Brief
• Additional Recommendations

Client Deliverables:

• Review Checklist and Recommendations
• Monthly Payment

Contract

This Agreement is made between Client Company Name (hereinafter “Client”) and Black Mountain Media

Client agrees to retain SEO Agency for the services, timeline, and payment schedule, as defined in this
document, and is hereby made a part of this Terms of Agreement.

Pricing & Payment

The total price (“Price”) to be paid in six (12) installments beginning at execution of this
agreement and every 30 days until the first day of the final month of this 12-month contract.

Client agrees to pay our standard rate of $85/hr for additional work, outside of the original scope of this
document, as well as any 3rd party software or services that are recommended by SEO Company and
reviewed and approved by the Client.

Search Engine Policies

The client acknowledges that SEO Agency has no control over changes to search engine policies or algorithms.

At any time, Client’s website may lose rankings or be excluded from search results at the sole discretion of
the search engine.

Place of Law

This agreement shall be governed by and construed in accordance with the laws in Canada.

Contract Renewal

Client agrees that this contract will be in effect for the agreed-upon duration, and from month-to-month
immediately following the completion of this agreement. After the contract, the services may be canceled with a 30-day notice.