by Mike | Apr 22, 2023 | Lead Generation, Marketing, Sales, Search Engine Optimization, Website Design
Being in sales and marketing for well over a decade now I have no shortage of stories of businesses complaining about their cheap customers and lack of high paying clients. I hear it regularly in private groups meant to help these businesses with their sales and...
by Mike | Apr 10, 2023 | Lead Generation, Marketing, Sales
Are you tired of hearing about the boring old connection between marketing and sales? Well, let’s spice things up a bit and talk about how these two departments are like Batman and Robin. Or maybe you prefer to think of it as Thelma and Louise (minus the cliff...
by Mike | Jan 22, 2023 | Sales
When I’m on one of my daily training calls with service advisors I run into this common sales mistake at least once a day. It’s especially a problem with those who have really high integrity. They never want to sell something to someone who doesn’t...
by Mike | Jan 21, 2023 | Sales
There is a saying in sales negotiation that says “he who speaks first loses”. The concept is when negotiating the price, the first to set the offer will be the first to cave and lose the battle. I’m not a fan of negotiating my fees or yours, so in...
by Mike | Dec 13, 2022 | Sales
Ok, I have no doubt that subject like just got your attention. You are most likely thinking one of the following: Great, not a religious message, I’m here to learn marketing, not about my “sins”. Oh no, he’s going to use God to teach us how to...