Being in sales and marketing for well over a decade now I have no shortage of stories of businesses complaining about their cheap customers and lack of high paying clients. I hear it regularly in private groups meant to help these businesses with their sales and...
Are you tired of hearing about the boring old connection between marketing and sales? Well, let's spice things up a bit and talk about how these two departments are like Batman and Robin. Or maybe you prefer to think of it as Thelma and Louise (minus the cliff drive,...
This hypnotist taught me the #1 secret to sell-out shows and hypnotizing people in a crowd. He uses these "marketing tricks" every show. They're needed to put people into a deep mental sleep. It allows him to get them to do things completely out of their character on...
I hate to break it to you, but no one cares about your marketing content... But before you scroll past this post because it sounds negative, let me elaborate... What I'm about to say is the #1 vital mistake businesses make over and over, and most can't see how it...
The recent snow dump came rather early and unexpectedly. It seems to have caused a lot of panic, as it always does. As a successful business owner, I'm sure you planned ahead for it, right? As if we didn't know it was going to happen, the snow arrives and then...
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“Storytellers rule the world” – Plato
There’s nothing more powerful than the narrative. Not a single thing on earth was accomplished that didn’t first start as a narrative.
Sales and marketing are simply creating and mastering the narrative that connects your business with your ideal clients and compels them to buy.
If your marketing isn’t attracting and convincing your ideal clients to buy from you, there’s a 99% chance your narrative is off. Contact us for a FREE narrative audit TODAY!