Being in sales and marketing for well over a decade now I have no shortage of stories of businesses complaining about their cheap customers and lack of high paying clients. I hear it regularly in private groups meant to help these businesses with their sales and...
Are you tired of hearing about the boring old connection between marketing and sales? Well, let's spice things up a bit and talk about how these two departments are like Batman and Robin. Or maybe you prefer to think of it as Thelma and Louise (minus the cliff drive,...
When I'm on one of my daily training calls with service advisors I run into this common sales mistake at least once a day. It's especially a problem with those who have really high integrity. They never want to sell something to someone who doesn't need it. They...
There is a saying in sales negotiation that says "he who speaks first loses". The concept is when negotiating the price, the first to set the offer will be the first to cave and lose the battle. I'm not a fan of negotiating my fees or yours, so in that scenario, I...
Ok, I have no doubt that subject like just got your attention. You are most likely thinking one of the following: Great, not a religious message, I'm here to learn marketing, not about my "sins". Oh no, he's going to use God to teach us how to sell and get rich?...
Do you know Joe? Joe Girard is a car salesman. But not like the typical car salesman we all hate. Joe worked for a Chevrolet dealership between 1963 to 1978. In 1973 he set the Guinness Book of World Records by selling the most cars in one year. Joe sold 1425 cars,...
As described in an earlier blog post, lead generation main purpose is to draw in new business and turn them into long-term customers. Attract More Leads by making your Website Desirable explains how lead generation is a process not an event. How you set up your...
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“Storytellers rule the world” – Plato
There’s nothing more powerful than the narrative. Not a single thing on earth was accomplished that didn’t first start as a narrative.
Sales and marketing are simply creating and mastering the narrative that connects your business with your ideal clients and compels them to buy.
If your marketing isn’t attracting and convincing your ideal clients to buy from you, there’s a 99% chance your narrative is off. Contact us for a FREE narrative audit TODAY!