Being in sales and marketing for well over a decade now I have no shortage of stories of businesses complaining about their cheap customers and lack of high paying clients. I hear it regularly in private groups meant to help these businesses with their sales and...
Google has made some drastic changes recently. For the past few years, google and all the other main browsers have been rolling out security measures.These security measures have gone from unnecessary, to recommended, to essential, and NOW MANDATORY! All URL’s...
Did you know the flow of your website is an important factor? How pages are structured and assembled is a detail often overlooked. One reason is the importance how easy it is to locate information. A few examples are signup forms and online purchases. Every page...
Landing Pages are a great platform for your online marketing. The reason being it draws prospects to react to an offer you are promoting. Known as a conversion form when filled out, it gives enough information as a soft lead for you to start the conversation. [bctt...
In my previous post, Attract More Leads by making your Website Desirable, I explained how lead generation is a process not an event. The next step in the sales process is to convert prospects. The main goal to convert is to have your prospects take some form of action...
Lead generation’s main purpose is to draw in new business and turn them into long-term customers. It’s important to understand that Lead Generation is a process, not an event. How you set up your processes is the key to attract, convert, close, and retain your new...
A website is the hub of all your marketing. The go to place for potential customers to visit and learn what your business offers in products and services. Today, a website needs to work like a marketing machine. As every entrepreneur is in business to create a...
A website main purpose is to provide a business with an online presence. Thus website security if often overlooked or thought of after an attack. The basic pages for almost all websites includes a list of services and products, who they are or about, blog posts, and...
Is your website traffic and revenue generating what you expected? Are you seeing the return on invest from your website? If not, what is the problem? Maybe you started strong by hiring a professional website design business. They built an awesome looking website...
Are you looking for new ideas with lead generation to increase subscribers to your newsletter list? Is your goal to increase new enquiries about the products and services your business offers? Lead generation is one of the most effective call to actions methods for...
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“Storytellers rule the world” – Plato
There’s nothing more powerful than the narrative. Not a single thing on earth was accomplished that didn’t first start as a narrative.
Sales and marketing are simply creating and mastering the narrative that connects your business with your ideal clients and compels them to buy.
If your marketing isn’t attracting and convincing your ideal clients to buy from you, there’s a 99% chance your narrative is off. Contact us for a FREE narrative audit TODAY!