Avoid cheap customers and attract high paying clients by doing this
Being in sales and marketing for well over a decade now I have no shortage of stories of businesses complaining about their cheap customers and lack of high paying clients. I hear it regularly in private groups meant to help these businesses with their sales and...
The Dynamic Duo: Marketing and Sales – How They Need to Be Your Revenue Avengers
Are you tired of hearing about the boring old connection between marketing and sales? Well, let's spice things up a bit and talk about how these two departments are like Batman and Robin. Or maybe you prefer to think of it as Thelma and Louise (minus the cliff drive,...
This common sales mistake is killing your revenue potential (and I bet you do it every day)
When I'm on one of my daily training calls with service advisors I run into this common sales mistake at least once a day. It's especially a problem with those who have really high integrity. They never want to sell something to someone who doesn't need it. They...
Shut up and listen, the secret to selling more
There is a saying in sales negotiation that says "he who speaks first loses". The concept is when negotiating the price, the first to set the offer will be the first to cave and lose the battle. I'm not a fan of negotiating my fees or yours, so in that scenario, I...
What did Jesus teach us about how to sell?
Ok, I have no doubt that subject like just got your attention. You are most likely thinking one of the following: Great, not a religious message, I'm here to learn marketing, not about my "sins". Oh no, he's going to use God to teach us how to sell and get rich?...
This amazing sales process earned a Guinness Book World Record
Do you know Joe? Joe Girard is a car salesman. But not like the typical car salesman we all hate. Joe worked for a Chevrolet dealership between 1963 to 1978. In 1973 he set the Guinness Book of World Records by selling the most cars in one year. Joe sold 1425 cars,...
#1 marketing tricks I learned from a hypnotist
This hypnotist taught me the #1 secret to sell-out shows and hypnotizing people in a crowd. He uses these "marketing tricks" every show. They're needed to put people into a deep mental sleep. It allows him to get them to do things completely out of their character on...
No one cares about your marketing content…
I hate to break it to you, but no one cares about your marketing content... But before you scroll past this post because it sounds negative, let me elaborate... What I'm about to say is the #1 vital mistake businesses make over and over, and most can't see how it...
5 marketing tips that keep your business from spinning out of control and avoiding a crash
The recent snow dump came rather early and unexpectedly. It seems to have caused a lot of panic, as it always does. As a successful business owner, I'm sure you planned ahead for it, right? As if we didn't know it was going to happen, the snow arrives and then...
Divi Theme Builder – Page Builder Introduction
Getting Started With The Divi Builder
What Is The Visual Builder? The Divi Builder comes in two forms: The standard “Back-end Builder” and the front-end “Visual Builder.” Both interfaces allow you to build exactly the same types of websites with the same content elements and design settings. The only...
Rows & Row Options
Accordion Module
The accordion module is a great way to consolidate information within a single system. Accordions are very similar to tabs, except that the items are displayed within a vertical list. When a new item within the list is opened, the previously-opened item is closed and...
Audio Module
The audio module allows you to embed an audio file + a custom audio player anywhere on your page. The audio player assumes the clean/modern style of the Divi theme. This is a great feature for musicians who want to show off their latest creations, or podcasters who...
Bar Counters Module
Animated counters are a fun and effective way to display stats to your visitors. Animation is triggered using lazy-loading to make browsing the page truly engaging. You can place as many counters as you would like inside of this module. VIEW A LIVE DEMO OF THIS MODULE...
Blog Module
With Divi, even blogs are a module, and your “blog” can be placed anywhere on your website, and in various formats. You can combine blog and sidebar modules to create classic blog designs. 1 column, 2 column or 3 column blogs can all be built using blog and sidebar...
Blurb Module
The blurb module is a simple and elegant combination of text and imagery. Blurbs are a great way to showcase small bits of important information, and are often used in rows to display skills or features. Blurb modules can be placed in any column that you create. VIEW...
Button Module
How To Add A Button Module To Your Page Before you can add a button module to your page, you will first need to jump into the Divi Builder. Once the Divi Theme has been installed on your website, you will notice a Use Divi Builder button above the post editor every...