Lead Generation – How to Reach Your Target Client

Are you looking for new ideas with lead generation to increase subscribers to your newsletter list?

Is your goal to increase new enquiries about the products and services your business offers?

Lead generation is one of the most effective call to actions methods for reaching your target audience.

What is lead generation?

It is the initial interest from a person inquiring about a service or products you offer in some way, shape, or form.

The beauty of lead generation is it captures potential clients interested in what you have to offer. How is this possible?  It can be tedious and laborious building a list of potential client leads.

An alternative are templates created asking specific industry questions. Templates are timesavers and money-makers. Potential clients fill out the form providing valuable information what they require. In turn, your list and sales funnel increases. Even if the entire form is not complete, you have at least gathered their name, phone number, and email address. Every form a potential client fills out is because of the interest in the outcome. It might be a quote for carpet cleaning, register for a program or a free product.

Did you know?

Three most common lead generation strategies are: email marketing (78%) event marketing (73%) content marketing (67%) (Source: DMNews)

48% marketers build a new landing page for each marketing campaign. (Source: HubSpot via MarketingSherpa)

As the statistics show, gathering contact information is only the tip of the iceberg. It is necessary to nurture and grow a relationship with your potential client as well to get a clear understanding the outcome they are expecting.

Website Lead Generation Forms

Your website is your converting point, not your adverting point. A visit from potential clients to your website is the ultimate goal to view pages of services and products your business offers. Here is an opportunity to capture personal information by conveniently having available an online form for them to complete.

[bctt tweet=”Your website is your converting point” username=”socialdsales”]

Six Types of Website Lead Generation Forms

Quote system – Templates created to gather information from potential clients on your specific services or products. Best templates conveniently list products and services potential client can scroll through, select what they are interested in, and complete an online form from their electronic devices in real-time.

E-book – Provides an opportunity to market your expertise. Create a form that is easy for potential clients to fill out and build up your contact list.

Newsletters – Newsletter are a great resource for providing tips and ideas, recap the week, or local news stories to capture your audience attention. A great platform for highlighting your knowledge base.

e-blast – Use this method for special announcements. Offer coupons for services or products. Consider upcoming special events, activities, or charities your business is participating.

Contest entries – Create a contest to draw interest and increase your list

Trial – Provide a free trial offer for potential client to try specific service or products you offer for a specific amount of time. Possibly a deadline of 30 days.

There are numerous types of lead generation forms available to gather valuable information. They are a quick and convenient communication tool to reach potential clients.

The result is you captured the potential client contact information onto your list. Now the next step is very important; the follow up. I will expand on this topic in another post.

Contact us if you have questions or comments you like to share.

Published by: Mike Cooper - Founder of Black Mountain Media

“Storytellers rule the world”  – Plato

There’s nothing more powerful than the narrative. Not a single thing on earth was accomplished that didn’t first start as a narrative.

Sales and marketing are simply creating and mastering the narrative that connects your business with your ideal clients and compels them to buy.

If your marketing isn’t attracting and convincing your ideal clients to buy from you, there’s a 99% chance your narrative is off. Contact us for a FREE narrative audit TODAY!

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